Root beer, blue raspberry, banana, tigers blood. Premium ice bars. Taste the Pace difference. Since 1950. Symbol on bar not representative. 75 cal. Fat free. 100% flavor guarantee you can't go wrong. Gluten free! Made with twice the taste. The History of the Pace Bar: The Pace Bar has roots dating back to the 1950's, beginning at a famous hometown restaurant in Bountiful, UT. The frozen treats were crafted using the secret family recipe. Over half a century later, the original crafters are still creating new frozen novelties matching the original quality and high expectations that came with the Pace Bar brand. What began with one product has turned into countless others, and with each passing year, more of these delicious creations are being marketed to the delight of their loyal customers. We take pride and joy in providing you with a taste experience unparalleled to that which you have ever had before. We believe you'll be able to taste the difference and appreciate the pride we have in providing you with the original best!